Sharp insights are the way to success.
Solid knowledge about people’s needs, driving forces and challenges, requires a thorough understanding of the complex contexts that make up their lives and affect their decisions.
Welcome to SpotOn Insight
I who run SpotOn Insight AB is Erika Jonsson. With over 20 years of qualitative market research experience, I have the knowledge needed to help companies identify, interpret and understand the target group’s approach to different phenomena. This may include concept and product development, evaluation of market communication, brand and target group analyzes.
My skilled network is a guarantee that all parts that a project requires are handled in a professional and smooth way (recruitment, interpreters, additional moderators and institutes in other countries).
