HOW?

SpotOn Insight works with tailor-made market research projects that generates relevant and purpose-driven insights based on each client’s needs. Appropriate method depends on the aim and issue, but includes personal interviews with groups or individuals, in-store observations, ethnographical interviews in the form of home visits to the target group and on-line communities.

Through a thorough survey, which takes into account and interweaves a large number of different aspects, relevant insights about the target group can be identified. In this way, the results will be actionable and strategically useful.

You are always welcome to contact me to discuss and collaborate. I have thorough experience in working with various companies in conducting market research. Over the years, the target group has included both consumer and BTB in many different industries and size of companies.